Although a large number of people bask on the beach any time of the year, the vastness of the beach means it is never overly crowded. There is always a diversity of people on the beach, including the famously beautiful South Beach models, as well as locals and worldwide tourists. Because of the international flavor of South Beach (particularly European and South American), and because models don't like tan lines, it is common to see topless women (also with very skimpy swimsuit bottoms).

The water is warm year round, and is an ideal depth for walking around or swimming. Lifeguard stations, each an individual Art Deco design, are positioned so as to provide a safe swimming environment. Comfortable beach chairs with cushions, heavy duty umbrellas, and beach towels can be rented for the day directly on the beach. Small concession stands are positioned on the beach every so often, serving sandwiches, sodas, frozen lemonade, bottled water, and other refreshments. They don't serve any alcoholic beverages. In fact, officially, alcoholic beverages are not allowed on the beach. However, if one is discrete and well-behaved, that rule is typically not enforced. Dogs are definitely not allowed on the beach.

There are public restrooms in Lummus Park (right next to the beach) at both the southern and northern ends, as well as in the middle. There are also numerous fresh water outdoor shower poles (to rinse the salt and sand off) and drinking fountains at the entrances/exits to the beach in the Lummus Park vicinity.

The sea oats were planted to provide erosion protection, and their preservation is taken seriously. Walking through them, or picking them is strictly prohibited.